Julie Ask from Forrester is obsessed with how businesses should be interacting with their Mobile users. I always liked that about her.
This is a summary of the key take-aways from her presentation titled,“Great Apps Pay Off, Good Apps Are Not Enough.” Check out the below “Video Links” to watch that video segment. The entire 15 minutes is, … well, Great.
Video Link: The last :25 seconds is first because it should scare the bejeezus out of you…
These are her fateful words, “…if you fell behind in Mobile 5 years ago, you probably could of caught up with a few hundred thousand dollars and a few months … If you fall behind in Mobile today, you are going to be spending tens of millions and perhaps be years behind… It’s never been more important to build Great Apps… There is nothing that will have a bigger influence on you business than Mobile.”
Video Link: After making several data-supported cases for why Great Apps build business and Good Apps aren’t loved enough to matter, 11 minutes in Julie shares how much companies are paying for apps (our favorites are almost always $10-20 million apps… “You can’t build a Great App for less than $2-3 million per platform.” (that 58% are only spending!)…
Interestingly…
FYI:
Greg Raiz, CEO of Raizlabs, has been published in Fortune, providing an explanation behind the high cost of App development. Here is a tweet-sized post to share and the link:
Demystifying costs!#MobileApps are cheap; it’s the engineering and design talent that’s expensive#raizlabs http://bit.ly/Forbes_Raizlabs_AppCosts
Now, back to Julie:
Video Link: This is how more mature companies are focusing on the right business metrics (not just engagement)…
Video Link: In summary…
Bonus: Check out why and how Starbucks is re-investing in their mobile app.
